DITCH THE PET STORE! MINDJOLT SGN & THE HUMANE SOCIETY OF THE UNITED STATES UNLEASH FLUFF FRIENDS RESCUE

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Operating a Simulated Pet Rescue, Players Embark on a Socially Responsible Adventure Where They Nurture and Find Homes for Cute & Cuddly Pets

January 4, 2012, Los Angeles – MindJolt SGN, a leading multiplatform game developer and distributor, and The Humane Society of the United States (HSUS) today announce Fluff Friends Rescue, a mobile game that introduces players to the real-world challenges of rescuing pets by nursing animals back to health while running their own animal shelter and ultimately contributing to The HSUS in a unique, interactive gaming experience.

“Fluff Friends Rescue combines a social cause with fun gameplay. Profit hungry puppy mills and the pet stores that sell these animals have caused animal welfare to become a major international issue. Fluff Friends Rescue is able to bring this cause to light in a fresh, interactive way,” says Chris DeWolfe, CEO of MindJolt SGN. “By creating a positive game where each user runs their own pet rescue we are increasing awareness of animals at risk and combining empathy with entertainment. We believe this is a next evolution in social gaming.”

“Fluff Friends Rescue goes above and beyond the message that adopting shelter pets is important,” said Betsy McFarland, vice president, companion animals for The Humane Society of the United States. “It makes the point that in addition to a loving home, pets need proper nourishment, regular grooming, play time and quality medical care; these vital messages about pet care are what elevates Fluff Friends Rescue from other pet games and why we’re excited to be involved.”

Fluff Friends Rescue empowers players to rescue stray cats and dogs from sickness, injury and hunger back to tail-wagging health. Every Fluff Friends Rescue pet has a happiness meter which monitors healing and increases happiness as each pet spends time in four different vital areas of pet rehabilitation and nourishment including veterinarian, food, grooming and play-time/fun stations. By interacting with the animals and making the rounds to each one of these interactive rehab stations, players improve each pet’s outlook as he or she gets healthy and ready for adoption.

Helping The Humane Society of the United States: Purchasing Humane Society of the United States branded items throughout the game will translate to vital funding for the nation’s largest and most effective animal protection organization. One hundred percent of the net proceeds from the sale of these items will go directly to The Humane Society of the United States’ Animal Rescue Team which assists local authorities during natural disasters and man-made cruelty situations such as puppy mills and animal fighting rings. In the U.S., future versions of Fluff Friends Rescue will include a PetFinder feature – which will offer real-time access to real adoptions for pets as well as branded merchandise.

The game is available now on iTunes. For more information, please visit: http://itunes.apple.com/us/app/fluff-friends-rescue/id467407534?mt=8 or find us on Facebook: www.facebook.com/FluffFriendsRescue.

About MindJolt SGN
MindJolt SGN brings people everywhere together through great games. With over 35 million monthly active users, 45 million mobile downloads and more than 80 million installs on social platforms, MindJolt SGN is a leading multiplatform game developer and publisher responsible for more than ten top ten titles on iTunes App Store and three #1 titles on the Amazon Appstore. Funded by Austin Ventures, and led by the team that founded and built MySpace, MindJolt SGN is headquartered in Los Angeles, with studios in Buenos Aires, and San Francisco. For more information, please visit www.mindjolt.com

About The Humane Society of the United States
The Humane Society of the United States is the nation’s largest animal protection organization — backed by 11 million Americans, or one of every 28. For more than a half-century, The HSUS has been fighting for the protection of all animals through advocacy, education and hands-on programs. Celebrating animals and confronting cruelty — on the web at humanesociety.org.

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